Marketing Strategies: Fame or Discounts?

And in what ways this can impact on their reputation? Why?

September 13, 2024
Reet
PTE Academic
Essay Sample Answer

Essay Question

Should marketing for consumer goods companies like clothing and food focus on fame and good faith or on short term strategies like discount and special offers? And in what ways this can impact on their reputation? Why?

90-Points (9 Bands) Sample Answer for Essay

The debate on whether marketing should focus on building fame and good faith encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

There are myriad arguments in favour of my stance. Recent research not only outlines the significance of studies as well as people, but also points out the importance of education and coping with vicissitudes. Besides, it provides a brief overview of expanding cultural understanding, followed by enhancing global perspectives. Examples of this can be seen all over the world, especially in affluent nations. Further, the implications of technological advancements on these views are significant, justifying widespread support for the idea that marketing should focus on building fame and good faith.

However, there are some arguments against the aforementioned view. Besides, its impact is far-reaching indeed as its influence extends to various facets of society, shaping not only individual experiences but also impacting the academic research landscape. Therefore, it is apparent why many are against the notion that marketing should focus on building fame and good faith.

In conclusion, while the viewpoint that marketing should focus on building fame and good faith presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*Hey there! This sample answer uses the AGBS template to get full marks in the PTE Academic exam. For the Essay Question-type, your score depends on things like Content, Form, Grammar, Vocabulary Range, Spelling, General Linguistic Range, and Development, Structure, and Coherence. In the picture below, you can see how this answer scores full points in all these aspects!

How much score will I get with this PTE Academic Essay Sample Answer?

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You can confidently use this Essay Answer in the PTE Academic exam with similar results. You can even try it for yourself right now, click the link below and check immediately. Remember to type it all out, rather than copy pasting, as it will help you in getting prepared.

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Template used in this Essay Sample Answer

Why not try memorizing the whole template before you begin typing? Here's the template for the AGBS essay type. There are two types of PTE essays: AGBS and PS. They both have similar structures but with some text differences to better suit each essay type.

Agree Disagree / Both Sides Template

The debate on whether TS* encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

In conclusion, while the viewpoint that TS* presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*Now, with the above template, you only have to add one phrase (a TS), which almost looks like a sentence.

What is TS?

A TS (short form of Topic Sentence) is a vital part of a templated essay. It uses key terms from the essay prompt and fits into a fixed structure, helping to easily cover the content score criteria. The TS must remain positive or neutral in tone and is the only sentence that needs to be customized for each essay.

Example TS for the current essay:

'marketing should focus on building fame and good faith'

What makes this TS suitable?

The TS "marketing should focus on building fame and good faith" is appropriate for this essay topic because it clearly presents a viewpoint that aligns with the main question. This topic asks whether marketing should prioritise long-term values like fame and good faith or short-term strategies such as discounts and special offers. By stating that marketing should focus on fame and good faith, the TS sets a positive direction for the discussion.

The phrase "building fame and good faith" highlights the importance of creating a strong and trustworthy image for a consumer goods company. This directly connects to the essay prompt, which is concerned with how marketing strategies can affect a company's reputation. The TS avoids any negative language and does not introduce competing ideas, making it clear and straightforward.

From a grammatical perspective, the sentence is correct and follows a clear structure. It presents a complete thought with a subject ("marketing") and a verb ("should focus"), ensuring clarity for the reader. There are no spelling errors, which helps maintain the focus on the content.

The keywords "marketing," "fame," and "good faith" are significant as they relate directly to the essay topic. These terms will likely be important throughout the essay, helping to keep the discussion relevant and focused. By emphasising these aspects, the TS lays a strong foundation for exploring the benefits of long-term marketing strategies and their impact on a company's reputation. Overall, this TS effectively supports the essay's aim to evaluate the importance of building a positive brand image over short-term gains.

Important Words for Relevancy + Content Scores

Because a TS requires words related to the essay topic, we've compiled a list of such words and phrases for you to use in making your own TS. All these are directly associated with the essay prompt, offering you various ideas for making your TS.

Marketing: Marketing is the process of promoting and selling products or services to consumers. For example, a clothing brand may use advertising to attract customers and increase sales.
Consumer Goods: Consumer goods are products that are purchased by individuals for personal use, such as clothing and food. For instance, when people buy snacks at a supermarket, they are buying consumer goods.
Companies: Companies are businesses that produce goods or services to sell. For example, a company that makes shoes aims to sell those shoes to customers.
Clothing: Clothing refers to items worn on the body, such as shirts, trousers, and dresses. For instance, a clothing company may market its new summer collection to attract buyers.
Food: Food includes all the items we eat and drink to nourish our bodies. For example, food companies often advertise new products like healthy snacks to appeal to customers.
Fame: Fame is the state of being well-known or recognised by many people. For example, a famous celebrity endorsing a product can greatly increase its popularity.
Good Faith: Good faith refers to honesty and sincerity in business dealings. For instance, a company that operates in good faith is likely to build trust with its customers.
Short Term Strategies: Short term strategies are plans aimed at achieving immediate results rather than long-lasting success. For example, a store might use short term strategies like discounts to quickly increase sales.
Discount: A discount is a reduction in the price of a product. For example, a clothing shop may offer a discount during a sale to attract more customers.
Special Offers: Special offers are promotions that provide customers with a deal, such as 'buy one, get one free'. For instance, a food company might run a special offer to encourage people to try a new product.
Impact on Reputation: Impact on reputation refers to how actions or marketing strategies affect how a company is viewed by the public. For example, a company known for good quality might gain a positive reputation, while one that relies only on discounts may be seen as less trustworthy.
Customer Loyalty: Customer loyalty is the tendency of customers to repeatedly buy from the same brand or company. For example, customers who are loyal to a clothing brand are likely to continue purchasing from it because they trust its quality.
High-Quality Products: High-quality products are items that meet or exceed customer expectations in terms of performance and durability. For instance, a company that sells high-quality food products is likely to earn a loyal customer base.

Try crafting your own TS using these suggested words. Then, fill in the template above and submit it to our AI for evaluation. Keep modifying only the TS until you get full scores. This is the fastest way to prepare for the writing section of the PTE Academic exam.

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