Reputation vs. Short-Term Marketing Strategies

Marketing in companies should be based on reputation or short-term strategies?

September 14, 2024
Reet
PTE Academic
Essay Sample Answer

Essay Question

Marketing in companies should be based on reputation or short-term strategies? Marketing in companies should be based on reputation or short-term strategies?

90-Points (9 Bands) Sample Answer for Essay

The debate on whether marketing in companies should be based on reputation encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

There are myriad arguments in favour of my stance. Recent research not only outlines the significance of studies as well as people, but also points out the importance of education and coping with vicissitudes. Besides, it provides a brief overview of expanding cultural understanding, followed by enhancing global perspectives. Examples of this can be seen all over the world, especially in affluent nations. Further, the implications of technological advancements on these views are significant, justifying widespread support for the idea that marketing in companies should be based on reputation.

However, there are some arguments against the aforementioned view. Besides, its impact is far-reaching indeed as its influence extends to various facets of society, shaping not only individual experiences but also impacting the academic research landscape. Therefore, it is apparent why many are against the notion that marketing in companies should be based on reputation.

In conclusion, while the viewpoint that marketing in companies should be based on reputation presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*This model answer uses the AGBS template to score full marks in the PTE Academic exam. For the Essay Question-type, your score depends on factors like Content, Form, Grammar, Vocabulary Range, Spelling, General Linguistic Range, and Development, Structure, and Coherence. The picture below shows how this answer gets full scores in all these areas!

How much score will I get with this PTE Academic Essay Sample Answer?

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You can confidently use this Essay Answer in the PTE Academic exam with similar results. You can even try it for yourself right now, click the link below and check immediately. Remember to type it all out, rather than copy pasting, as it will help you in getting prepared.

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Template used in this Essay Sample Answer

Consider memorizing the entire template before you start typing. Below is the template for the AGBS essay type. PTE essays are categorized into two types: AGBS and PS. While both templates share a similar structure, they have some text differences to make the content more appropriate for each essay type.

Agree Disagree / Both Sides Template

The debate on whether TS* encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

In conclusion, while the viewpoint that TS* presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*Now, with the above template, you only have to add one phrase (a TS), which almost looks like a sentence.

What is TS?

A TS, or Topic Sentence, is a concise statement that directly addresses the main topic of the essay. It is crucial in a templated essay because it introduces the main argument or viewpoint without altering the fixed parts of the essay. The TS should be neutral or positive and should include key terms from the essay prompt.

Example TS for the current essay:

'marketing in companies should be based on reputation'

What makes this TS suitable?

The TS "marketing in companies should be based on reputation" is appropriate for the essay topic because it clearly states a viewpoint regarding the focus of marketing strategies. It directly responds to the prompt by suggesting that reputation is a key factor in marketing, which aligns well with the question about whether companies should prioritise reputation over short-term strategies.

This TS uses essential terms from the essay topic, such as "marketing" and "reputation," ensuring that the response is relevant and directly related to the discussion. The sentence is grammatically correct, featuring a clear subject ("marketing in companies") and a concise assertion ("should be based on reputation"). This structure makes the TS easy to understand.

There are no spelling errors, which is important for maintaining clarity and professionalism in writing. The TS avoids complicated language or unnecessary words, making it accessible to a wide audience. By focusing on the importance of reputation in marketing, the TS sets a strong foundation for exploring the benefits of building a good reputation compared to relying on short-term strategies. This will help in developing a well-rounded essay that addresses the topic effectively.

Important Words for Relevancy + Content Scores

To assist you in crafting your own TS, we've provided a list of words and phrases. They all are directly linked to the essay prompt, offering several ideas for your TS. Means, you can easily use these words related to the essay topic.

Marketing: Marketing is the process of promoting and selling products or services. For example, when a company advertises a new toy on television, that is part of their marketing strategy to attract customers.
Reputation: Reputation refers to the beliefs or opinions that people have about someone or something based on past actions. For instance, a company known for high-quality products will have a good reputation, which can help it sell more items.
Short-Term Strategies: Short-term strategies are plans designed to achieve quick results, often within a limited time frame. For example, a store might offer a limited-time discount to increase sales quickly.
Sales: Sales refer to the exchange of goods or services for money. For example, when a customer buys a pair of shoes, that transaction is counted as a sale for the store.
Profit: Profit is the money a company makes after subtracting its costs. For instance, if a company sells a toy for £10 and it costs £6 to make, the profit is £4.
Promotion: Promotion involves activities that communicate the benefits of a product to encourage sales. For example, a company might run a TV ad to promote its new smartphone.
Strategies: Strategies are plans of action designed to achieve specific goals. For example, a company may use a strategy that focuses on social media to reach younger customers.
Discounts: Discounts are reductions in the price of a product or service. For instance, a shop might offer a 20% discount on winter coats to attract more buyers during a sale.
New Products: New products are items that have recently been introduced to the market. For example, a brand might launch a new flavour of ice cream to attract customers looking for something different.
Increased Sale: Increased sale refers to a rise in the number of products sold. For example, a successful marketing campaign can lead to increased sales of a company's latest gadget.
Companies' Using Strategies: Companies' using strategies means that businesses apply specific plans to achieve their goals. For example, a company might use online advertising strategies to reach more customers.
Short-Term Promotional: Short-term promotional refers to marketing efforts aimed at achieving immediate sales results. For instance, a store might run a one-week sale to quickly boost its sales figures.

To prepare, try crafting your own TS using these suggested words. Next, complete the template above and submit it to our AI for evaluation. Continue adjusting only the TS until you get full marks. This is the quickest method to prepare for the PTE Academic test's writing section.

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