Online Shopping vs. Traditional Retail Stores

How are consumer preferences changing in the digital age?

September 17, 2024
Gaurav Chhikara
PTE Academic
Essay Sample Answer

Essay Question

Compare online shopping with traditional brick-and-mortar retail stores. How are consumer preferences changing in the digital age?

90-Points (9 Bands) Sample Answer for Essay

The debate on whether online shopping is transforming consumer preferences in the digital age encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

There are myriad arguments in favour of my stance. Recent research not only outlines the significance of studies as well as people, but also points out the importance of education and coping with vicissitudes. Besides, it provides a brief overview of expanding cultural understanding, followed by enhancing global perspectives. Examples of this can be seen all over the world, especially in affluent nations. Further, the implications of technological advancements on these views are significant, justifying widespread support for the idea that online shopping is transforming consumer preferences in the digital age.

However, there are some arguments against the aforementioned view. Besides, its impact is far-reaching indeed as its influence extends to various facets of society, shaping not only individual experiences but also impacting the academic research landscape. Therefore, it is apparent why many are against the notion that online shopping is transforming consumer preferences in the digital age.

In conclusion, while the viewpoint that online shopping is transforming consumer preferences in the digital age presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*In the PTE Academic exam, your score for the Essay Question-type depends on factors like Content, Form, Grammar, Vocabulary Range, Spelling, General Linguistic Range, and Development, Structure, and Coherence. This model answer uses the AGBS template to score full marks. In the following picture, you can see how this answer gets full points in all these aspects!

How much score will I get with this PTE Academic Essay Sample Answer?

Screenshot for QID 43763 — Screenshot of Assessment of the PTE Academic Essay Sample Answer using AI Evaluation

You can confidently use this Essay Answer in the PTE Academic exam with similar results. You can even try it for yourself right now, click the link below and check immediately. Remember to type it all out, rather than copy pasting, as it will help you in getting prepared.

Practice this question now!

Template used in this Essay Sample Answer

There are two types of PTE essays: AGBS and PS. Both templates have a similar structure with slight text differences to better fit the essay type. You might even try memorizing the entire template before typing it. Here is the template for the AGBS essay type.

Agree Disagree / Both Sides Template

The debate on whether TS* encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

In conclusion, while the viewpoint that TS* presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*Now, with the above template, you only have to add one phrase (a TS), which almost looks like a sentence.

What is TS?

A TS, or Topic Sentence, is an important part of a templated essay. It is a clear and short sentence that tells what the main idea of the essay is. The TS is created using words from the essay topic and fits into a set structure that is already written. It also makes sure that the essay sounds positive or neutral. The TS is the only part that needs to be changed for each essay in order to get full content score.

Example TS for the current essay:

'online shopping is transforming consumer preferences in the digital age'

What makes this TS suitable?

The TS "online shopping is transforming consumer preferences in the digital age" is appropriate for the essay topic because it directly addresses the main focus of comparing online shopping with traditional retail stores. It highlights the changes in consumer preferences, which is a key aspect of the topic. The phrase "transforming consumer preferences" suggests that online shopping is having a significant impact on how people choose to shop, aligning perfectly with the essay's aim to explore these shifts.

The TS uses important terms like "online shopping," "transforming," "consumer preferences," and "digital age," ensuring that it is relevant to the topic. These keywords are essential as they relate directly to the comparison being made between online and traditional shopping. The sentence is grammatically correct, with a clear subject ("online shopping") and a complete thought ("is transforming consumer preferences in the digital age"). There are no spelling mistakes, which is crucial for clarity.

By stating that online shopping is transforming preferences, the TS sets a solid foundation for discussing how consumer habits are evolving in the digital world. This focus on transformation indicates that there are new trends and behaviours emerging, which will help in exploring the differences between online and brick-and-mortar stores. Overall, this TS effectively introduces the topic and prepares the reader for a detailed analysis of changing consumer preferences in the digital age.

Important Words for Relevancy + Content Scores

We've provided a list of words and phrases that are related to the essay topic to help you create your own TS. All of these words are directly linked to the essay prompt, giving you multiple ideas for composing your TS.

Online Shopping: Online shopping is the process of purchasing goods or services over the internet. For example, many people enjoy online shopping because they can browse items from home and have them delivered to their doorstep.
Traditional Brick and Mortar Retail Stores: Traditional brick and mortar retail stores are physical shops where customers can browse and buy products in person. For instance, a local clothing store allows shoppers to try on clothes before making a purchase.
Consumer Preferences: Consumer preferences refer to the choices and likes of buyers when it comes to products and services. For example, some consumers prefer online shopping for its convenience, while others enjoy the experience of shopping in a physical store.
Changing in the Digital Age: Changing in the digital age refers to the shifts in behaviour and habits due to advancements in technology. For instance, many people now prefer to shop online rather than visiting stores, as technology makes it easier to compare prices and find deals.

Try making your own TS with these suggested words. Then fill out the above-mentioned template and submit it to our AI for evaluation. Keep adjusting just the TS until you obtain full scores. This is the fastest way for you to get ready for the PTE Academic test's writing section.

Get Your Own Portal Here