Reputation vs. Short-Term Marketing Strategies

Marketing in companies should be based on reputation or short-term strategies?

September 14, 2024
Reet
PTE Academic
Essay Sample Answer

Essay Question

Marketing in companies should be based on reputation or short-term strategies? Marketing in companies should be based on reputation or short-term strategies?

90-Points (9 Bands) Sample Answer for Essay

The debate on whether marketing in companies should be based on short-term strategies encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

There are myriad arguments in favour of my stance. Recent research not only outlines the significance of studies as well as people, but also points out the importance of education and coping with vicissitudes. Besides, it provides a brief overview of expanding cultural understanding, followed by enhancing global perspectives. Examples of this can be seen all over the world, especially in affluent nations. Further, the implications of technological advancements on these views are significant, justifying widespread support for the idea that marketing in companies should be based on short-term strategies.

However, there are some arguments against the aforementioned view. Besides, its impact is far-reaching indeed as its influence extends to various facets of society, shaping not only individual experiences but also impacting the academic research landscape. Therefore, it is apparent why many are against the notion that marketing in companies should be based on short-term strategies.

In conclusion, while the viewpoint that marketing in companies should be based on short-term strategies presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*This model answer uses the AGBS template for scoring full marks in the PTE Academic exam. For the Essay Question-type, your score depends on factors like Content, Form, Grammar, Vocabulary Range, Spelling, General Linguistic Range, and Development, Structure and Coherence. In the following picture, you can see how this answer is getting full score in all these aspects!

How much score will I get with this PTE Academic Essay Sample Answer?

Screenshot for QID 33274 — Screenshot of Assessment of the PTE Academic Essay Sample Answer using AI Evaluation

You can confidently use this Essay Answer in the PTE Academic exam with similar results. You can even try it for yourself right now, click the link below and check immediately. Remember to type it all out, rather than copy pasting, as it will help you in getting prepared.

Practice this question now!

Template used in this Essay Sample Answer

You can even try memorising the whole template before typing it. Here is the template for AGBS essay-type. There are two types of PTE essays: AGBS and PS. Both templates have similar structure, with some differences in text to make the content more suitable to the essay-type.

Agree Disagree / Both Sides Template

The debate on whether TS* encompasses diverse viewpoints, revealing its advantages and drawbacks. This essay critically assesses these perspectives.

In conclusion, while the viewpoint that TS* presents a complex array of advantages and disadvantages, my analysis leads me to firmly support the notion that its benefits substantially outweigh the drawbacks.

*Now, with the above template, you only have to add one phrase (a TS), which almost looks like a sentence.

What is TS?

A Topic Sentence (also known as TS) is a concise statement that introduces the main argument in a templated essay. In this way, most of the essay content is fixed, and only the TS needs to be written. The TS ensures the essay stays focused on the topic while maintaining a positive or neutral tone.

Example TS for the current essay:

'marketing in companies should be based on short-term strategies'

What makes this TS suitable?

The TS "marketing in companies should be based on short-term strategies" is appropriate because it clearly presents a specific viewpoint on the essay topic. It directly addresses the question of whether marketing should focus on reputation or short-term strategies, making it relevant to the prompt. The phrase "short-term strategies" indicates a clear direction for the discussion, suggesting that there are benefits to this approach.

The TS is grammatically correct, with a clear subject ("marketing in companies") and a complete thought ("should be based on short-term strategies"). There are no spelling mistakes, which helps maintain clarity and professionalism in the writing.

Additionally, the TS contains important keywords such as "marketing," "companies," and "short-term strategies." These words are directly related to the essay topic and will guide the content of the essay. By using these keywords, the TS shows an understanding of the prompt and sets the stage for exploring the implications of focusing on short-term strategies in marketing. This clarity and focus will help strengthen the essay and improve its overall quality.

Important Words for Relevancy + Content Scores

A TS needs to have words that are related to the essay-topic, and here is a list of such words and phrases that you can use to make your own TS. All of these words and phrases are directly related to the text of essay prompt, thus giving you several ideas for creating your own TS.

Market: The market refers to the place or system where buyers and sellers come together to exchange goods and services. For example, a farmer's market allows local farmers to sell fresh produce directly to customers.
Company: A company is an organisation that produces goods or provides services to make a profit. For instance, a tech company might create software that helps people manage their tasks more efficiently.
Reputation: Reputation is how people view or think about someone or something based on past actions or qualities. For example, a restaurant known for its delicious food and good service has a positive reputation that attracts more customers.
Short Term Strategy: A short term strategy is a plan designed to achieve immediate results or benefits. For example, a company might offer a discount for a limited time to quickly increase sales.
Stimulate the Sale: To stimulate the sale means to encourage or boost the selling of products. For instance, a special promotion can stimulate the sale of a new toy during the holiday season.
Customer: A customer is a person who buys goods or services. For example, a customer at a bookstore might be looking for the latest novel by their favourite author.
Authenticity of the Product: Authenticity of the product refers to whether a product is genuine or real. For instance, customers often check the authenticity of designer bags to ensure they are not buying a fake.
Sale Quickly: To sell quickly means to complete a transaction in a short amount of time. For example, a popular gadget might sell quickly after its release due to high demand.
Attract the Customer: To attract the customer means to draw their interest and encourage them to make a purchase. For example, colourful advertisements can attract customers to a new store.
Loyalty: Loyalty refers to a customer's commitment to continue buying from a particular brand or company. For example, customers who always choose the same coffee shop show loyalty to that brand.

Try to make your own TS using these suggested words. Then fill the above-mentioned template, and submit to our AI for evaluation. Keep making changes only in the TS till you get the full scores. This is the fastest way for you to prepare for the writing section of PTE Academic test.

Get Your Own Portal Here